7 Black-Belt Level LinkedIn Hacks

Think you know LinkedIn? Get ready to level up your career with seven of the most powerful insider techniques, shared by two former LinkedIn staffers.

Join us to discover...

• How to find the most important keywords for any job

• How to track down the hiring managers at the most selective firms

• How to do a background check on your future boss

What’s New on LinkedIn This Year?

LinkedIn is always changing—and the savviest job-seekers change right along with it. Join a former LinkedIn insider to discover what’s new on LinkedIn this year, including…

• New tools to explore which careers match your skills, based on data from 700 million professionals

• New filters to track down remote opportunities—and make sure that you never waste time on ghost jobs

• New platforms to prepare for video interviews—and even get immediate feedback from LinkedIn AI

LinkedIn for Career Exploration: A Data-Driven Guide to Your Next Opportunity

Want to make sure that the next step on your career path is the best fit for your strengths and interests? Then be sure to join these former LinkedIn staffers to help guide your career exploration based on the data:

• Where alumni like you have gone before

• How to engage and learn from them in a curiosity-driven way

• How to test your career hypotheses in a rigorous way before committing to a new path

So ditch the "hope and pray" method of career exploration and discover a better way to find work you love!

LinkedIn for Profile Building: Turn Your Profile into a Recruiter Magnet

It’s easy to waste hours developing a LinkedIn profile that never actually gets seen. That’s why it’s crucial to start by understanding how recruiters search LinkedIn—and then optimize for what actually matters:

• Go behind-the-scenes on LinkedIn’s $10K/year Recruiter product

• Get a live profile makeover from the experts who led LinkedIn’s Education Team

• Complete our interactive profile exercise to walk away with a profile that’s ready for primetime

LinkedIn for Job Searching: How to 10X Your Chances of Success

This interactive webinar will show how data reveals what matters most in today’s job market, contrary to conventional wisdom. Former LinkedIn staffers will share behind-the-scenes insights and help you optimize the rate of return on the jobs you apply for, including how to:

• Look at data straight from applicant tracking systems to see who gets hired

• Learn how recruiters and hiring managers are influenced and incentivized

• Apply the Pareto principle to your own application process and focus on the few things that make a big difference—and skip all the stuff that doesn't

LinkedIn for International Students: Nail Networking Culture

Looking for opportunity outside your native business culture can come with all sorts of pitfalls. Luckily, LinkedIn levels the playing field by making it easy to network with alumni, even if that’s a brand-new experience for you.

Join a former LinkedIn insider who was responsible for supporting 20 million students around the globe to:

• Understand the US hiring process - from how recruiters search for talent to how referrals can 10X your chances

• Discover sponsorship opportunities - by following the data trail left on LinkedIn and other job sites

• Develop your networking skills - by getting practice with reaching out to alumni and building rapport

LinkedIn for Off-Campus Searchers: Blaze Your Own Trail to Opportunity

We know the off-campus search can feel unstructured and intimidating. But LinkedIn can help you at every step of the process, from building a list of target companies to networking your way to an interview.

Join a former LinkedIn insider who landed his first post-MBA job off-campus to discover:

• Why the best opportunities are actually off-campus - based on a decade of coaching business students

• How to uncover opportunities that no one else knows about - by finding alumni hiring managers looking for your talents

• The perfect process to get a guaranteed interview - based on a technique that’s proven to 10X your odds!

LinkedIn for Entrepreneurs: Build Your Business Online

What’s better than finding a great boss on LinkedIn? Becoming your own boss. And it turns out that LinkedIn has tools for aspiring entrepreneurs, too.

Join an entrepreneur who’s built his business online to find out how to:

• Establish your online brand - from customizing your LinkedIn profile to claiming your Company Page

• Earn new clients - by hanging your digital shingle on LinkedIn and getting RFPs sent straight to you

• Hire your own talent - by searching LinkedIn just like pro recruiters do

LinkedIn for Sales, Marketing and Recruiting: Turbocharge Your Outreach!

You know that LinkedIn is the most powerful outbound tool in the world. It’s a global Rolodex that puts every potential lead or candidate a click away.

So don’t leave your team with outdated LinkedIn training. Instead, work with the only trainer who actually worked inside LinkedIn.

And make sure your team has everything they need to make the most of their most powerful tool:

• How LinkedIn’s algorithm works - and how to use it to find the perfect lead or candidate.

• How to get connected with any professional in the world - and always go in with a warm intro.

• How to build an amazing LinkedIn profile - that brings clients and candidates to you.

• How to post magnetic content - that helps your funnel go viral.

LinkedIn for Career Teams: Train the Trainer

Your team already gets dozens of requests for LinkedIn support every year.

Wouldn’t it be great if they had access to the latest techniques, straight from the insiders who ran LinkedIn’s Higher Education team?

Set-up a private training for your team so they can:

• Explore the LinkedIn Recruiter tool - and take a deep dive into how LinkedIn’s algorithm determines which profiles rise to the top of the search results

• Understand which profile sections matter most - so they can steer students towards the most important sections and away from things that don’t matter

• Discover LinkedIn’s newest features - from new career exploration tools all the way to video-based interview prep

LinkedIn for Development Teams: Take Your Fundraising to the Next Level

Great fundraising starts with great data. And LinkedIn has better data on your alums than anyone else in the world.

So join a former leader of LinkedIn’s Higher Education Team for a deep dive on how to find, export, and leverage that data.

We’ll cover:

• How to find the perfect alum for the perfect ask - including a walkthrough of all the most powerful Advanced Filters

• How to transfer data from LinkedIn to your CRM - whether it’s Raiser’s Edge, Salesforce, or any other platform

• How to post strategically + with massive results - by understanding LinkedIn’s feed algorithm and how to make it work for you

Find the Perfect Tech Role

More than 2/3 of the tech industry works in non-technical roles. Which means that, no matter your background, there’s a role for you out there. You just need to figure out which one is right for you.

Join Jeremy Schifeling, a former teacher turned tech marketer (at Apple, Google, and startups), to:

• Explore 10 different tech jobs that don't require coding - everything from PM + PMM to BizOps and BizDev

• Confirm your fit - by building connections with alumni tech insiders

• Position yourself to win the role - by understanding how tech recruiters assess candidates and developing an irresistible candidate profile

Ace Your Tech Interviews

Want to turn more interviews into offers? All with less stress? Then skip the conventional wisdom and focus on what the data actually shows about how companies hire.

Plus, get 1:1 coaching from a hiring manager who's conducted interviews at LinkedIn and Khan Academy so you can:

• Understand exactly how hiring managers evaluate you - not based on the “right answer” but on the answer that feels right

• Focus on the parts of the interview that matter most - and no, it’s not always the case question

• Get the exact frameworks and practice to feel confident - so you can walk into your next interview with total clarity

Tactical Advice for Startup Careers

Whether you want to join a hot startup or start your own, it's hard to find a lot of very tactical advice out there beyond "Follow your dreams!"

Join a former LinkedIn staffer who's both worked for top startups (23andMe, Udacity, Khan Academy) and built his own to learn exactly how to:

• Discover opportunity - from identifying the hottest startups to uncovering high-potential business ideas

• Establish your online brand - from customizing your LinkedIn profile to claiming your Company Page

• Network your way in - from earning a referral that lands your dream job to earning a new client that launches your business

Job Search 2.0: LinkedIn + ChatGPT Secrets Revealed

Hiring today looks very different than it did 20 years ago. Applicant Tracking Systems, AI keyword matching, and LinkedIn Recruiter mean that it’s the rare recruiter who’s just sitting there looking through paper resumes.

So why are so many job-seekers still applying for jobs like it’s 1999?

Join Jeremy Schifeling, who served in leadership roles at both LinkedIn and Khan Academy (OpenAI’s first education partner for ChatGPT), for a deep dive into the most advanced LinkedIn and ChatGPT techniques to:

• Find your perfect path - not based on a handful of obvious jobs but based on billions of career paths and AI-powered networking with targeted alumni

• Build a fully tech-optimized profile - if recruiters have been using AI to screen candidates for 20 years, job-seekers deserve to put the same technology to use to make sure their LinkedIn profiles and resumes make it through

• Ace your very next interview - not by focusing on outdated conventional wisdom (“Have a firm handshake!”) but by examining the two key neurological components of interviewing and using AI to ace both

ChatGPT for Career Coaches: Scale Up Your Coaching

Providing specific career advice for each student, alum, or client is a monumental task - especially when you serve hundreds or thousands of job-seekers.

But ChatGPT is a chance to fundamentally reshape that equation, leveraging your existing coaching expertise in concert with this new technology to dramatically scale up your impact.

So join a former LinkedIn insider and ChatGPT power user to discover:

• What ChatGPT can do for you - from helping your clientele find the perfect path to helping you work more effectively than ever

• How to guide your audience in this evolving world - by understanding exactly what ChatGPT can do and what it can’t

• A hands-on guide to making it work for you - via live demos, roleplays, and Q&A so you walk away with everything you need to leverage this powerful tool

ChatGPT for Job-Seekers: Use AI to Accelerate the Job Search

One of the hardest parts of the job search is how lonely it is. You’re often on your own to find the right path and apply the right way.

But there’s good news on the horizon: AI tools like ChatGPT are going to make it less and less lonely - if you know how to use them.

So join a former LinkedIn insider and ChatGPT power user to discover:

• How to find your perfect path by exploring different industries based on your major and interests - including getting homework for investigating your fit.

• The perfect resume, cover letter, and LinkedIn profile templates for your desired field - including how to get through resume writer’s block every time!

• A complete interview coach that guides you from prepping for the most likely questions to composing an amazing thank you letter.

• The right balance between AI support and human creativity - since the most successful job-seekers will harness both!

Inside the ATS: Write Resumes + Cover Letters That Beat the System!

Here’s the brutal reality: The average recruiter juggles 30-40 open roles at a time and the average role attracts 250 resumes.

So there’s no way that even the world’s fastest recruiter is going to read every resume and cover letter. Instead, they’re going to use their Applicant Tracking System (ATS) to filter out the vast majority of applicants.

Make sure that your students get filtered in - not out - by giving them access to:

• A deep understanding of how recruiters really review resumes (from my time as a recruiter at Teach For America) and how Applicant Tracking System algorithms work (from my time inside LinkedIn)​

• The simple formula to make every resume bullet and cover letter sentence powerful - just by engineering them to satisfy your two critical audiences (the recruiter + ATS)

• A resume and cover letter makeover that takes these ideas from the realm of theory into the land of action! ⚡️

Advanced Interview Hacks: Leverage Neuroscience to Win Every Interview!

Let’s face it: Most people prepare for interviews as if they were preparing for a standardized test.

You know the drill: Memorize the most likely questions, memorize your answers, and then regurgitate on-demand.

Unfortunately, it turns out that your human interviewer is the exact opposite of a Scantron machine. Instead of grading you objectively for being “right” or “wrong,” the latest neuroscience shows that we homo sapiens make our decisions based on much fuzzier logic.

So who better to learn advanced interviewing skills from than a kindergarten teacher who beat out consultants and bankers to win jobs at Google, Amazon, Microsoft, Apple, LinkedIn, Udacity, 23andMe, and Khan Academy? Join Jeremy Schifeling to discover:

• The two things that every interviewer is actually looking for - and no, they’re not the STAR framework and a firm handshake

• Why winning the first 5 minutes of the interview is critical - and much more important than the perfect case structure or thank you letter

• The exact recipes to become a more organized and charismatic communicator - even if you’re an introvert, a non-native English speaker, or interviews are your kryptonite… :)

Navigating Tough Times: How to Recession-Proof Your Career

Join LinkedIn's former head of Education Marketing to learn the insider secrets to surviving any economic downturn, including:

• How recruiters hire in the midst of recession - what they look for and how the LinkedIn algorithm controls your visibility

• How to make sure your LinkedIn profile is ready - by focusing on the keywords that matter most when hiring is down

• How to increase your chances 10X even when opportunities are scarce - and even if you've been laid-off

Become a Webinar Rockstar: How to Own the Zoom Stage

Webinars = Zzz, right?

Not necessarily.

I’ve been lucky enough to give over 1,000 webinars over the last several years at top universities, companies, and nonprofits. And what I’ve learned is that the best webinars can be as inspiring as the best in-person presentations… as long as you know what to focus on!

That includes:

• The secret pacing trick to ensure participants can’t look away - and how to implement it even if you’re a webinar novice

• The biggest mistake that sinks even the best speakers - and how to fix it by doing less work

• All the tech hacks that let you not even think about technology - so you can focus on what actually matters: Rocking your audience’s worlds! 🤘

What Really Works: 7 Job Search Myths + What the Research Says

What’s the worst part of looking for a job?

We spend so much time focusing on the things we were told when we were young (e.g., have a firm handshake!) - only to discover that they don’t actually matter.

And to make matters worse, there’s a whole new world of things (from Applicant Tracking Systems to the LinkedIn algorithm) that do matter - but that may not have even have existed when we were young!

So to set the record straight, let me walk you through the seven biggest job search myths - and what the research actually says - including:

• How qualified you need to be to land a job - and why you actually don’t want to be 100% qualified

• Why the timing of your application matters - and the golden window that increases your odds 8X

• Which part of the job interview matters the most - and hint, it’s not the case question!