Here's the crazy result...
👉 𝐓𝐡𝐞𝐢𝐫 𝐫𝐞𝐚𝐜𝐡 𝐜𝐚𝐧 𝐣𝐮𝐦𝐩 𝟒×!
That’s not a thought experiment.
It actually happened.
According to The Washington Post, a woman changed her LinkedIn profile to present as male - same content, same network, same posting behavior - and her impressions quadrupled almost immediately.
𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝?
• Gender marker
• Name presentation
• Slightly more “masculine-coded” language
𝐖𝐡𝐚𝐭 𝐝𝐢𝐝𝐧’𝐭?
• The ideas
• The quality
• The audience
• The effort
LinkedIn says gender isn’t used to determine reach.
And that may be technically true.
But algorithms don’t operate in a vacuum - they amplify human behavior:
• Who people engage with
• Whose expertise they assume
• Whose voice they trust
Those patterns get learned, scaled, and reinforced.
𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:
Visibility → opportunity
Opportunity → influence, pay, leadership
If one profile tweak can radically change who gets seen, the system deserves scrutiny because here's the real deal:
𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬 𝐝𝐨𝐧’𝐭 𝐜𝐫𝐞𝐚𝐭𝐞 𝐛𝐢𝐚𝐬. 𝐓𝐡𝐞𝐲 𝐬𝐜𝐚𝐥𝐞 𝐢𝐭.
Have you seen anything similar on LinkedIn or other platforms? Let us know in the Comments! 🙌